Digital Engineering

Consulting Profile

Overview Automotive Expert and Digital Transformation & AI Advisor Ex-CIO R&D Mercedes-Benz, Guest Professor Digital Engineering at Jiangsu University 27 years of digital experience at Mercedes-Benz, currently leading HaasisDEC – Digital Engineering Consulting   Summary 31 years of experience in Digital Excellence 27 years of digitization experience at Daimler, held key positions including 7+ years […]

AI Dig. Eng. Value Creation

25.000 LinkedIn Followers – ThankYou

TwentyFiveThousand Followers – Thank You What started as occasional reflections on LinkedIn about AI, Digital Engineering, SDV and Digital Transformation has grown into an inspiring exchange with 25,000 professionals across industry, technology companies, startups, and academia worldwide. After 27 years at Mercedes-Benz – including my role as CIO R&D – one principle has consistently proven […]

Go To Market SDV Speed

Speed-Speed-Speed, Shift Left Next Gen, Radical Simplification – Open To New Best Practice

Speed-Speed-Speed, Shift Left Next Gen, Radical Simplification Despite many critical voices, I am convinced that the German automotive industry continues to have a strong future – if we consistently Leverage Our Strengths while remaining Open To New Best Practice. Our industry has exceptional expertise: In-depth engineering know-how, quality that customers can experience firsthand, e.g. world-leading […]

AI Data Sim

Shift Left in Engineering – Creating Business Value through Data, Simulation & AI

Today, at the TechDay for Infineon at their headquarters near Munich – organized by Synopsys Inc, I had the opportunity to talk about a Key Success Factor: How companies can realize Measurable Business Value through Data-, Simulation- and AI-Driven Engineering. In my Keynote Speech “Value-Driven Digital Transformation – Data, Simulation and AI-Driven Virtual Engineering” I […]

AI China Speed

Best Practice – China Speed in Engineering

Data & AI-Driven Engineering – Digital Transformation in China‘s Automotive Industry I had the privilege of opening the 11th International Symposium on Development Methodology in Wiesbaden with this Keynote Speech. In addition to Chinese Key OEMs and new entrants, my experience based presentation focused on the 8 Success Factors of the Chinese Automotive Industry. The […]

MBSE SDV

Digital Transformation in Automotive & Defense

Yesterday, I was invited to IBM & Sodius Willert‘s Automotive Day 2025 at the Watson Center in Munich.In addition to great insights from the speakers, enriching networking, and fruitful discussions, I enthusiastically participated in 2 program items: The breakout session on sharing experiences, differences and similarities, and strategic Bundling Of Topics between Automotive & Defense […]

AI Data Speed

Data & AI Driven Digital Engineering

Yesterday, I had the opportunity to present my experiences at the Altium® event at BMWWelt in Munich with my Keynote speech “Data and AI Driven Digital Engineering – Value Generation and Best Practice.” The conference’s theme was “The Future of Electronics Development in Automotive.” My contribution focused on Accelerating the Hardware and Software Development Process, […]

AI China Dig. Eng. Sim

Professor Appointment at Jiangsu University (China, near Shanghai)

On Saturday a childhood dream came true. The highlight of my business trip from Shanghai to Beijing was visiting Jiangsu University and its Mechanical Engineering faculty. The university president, Prof. Dr. Hongbo Li, performed the Professor Appointment Ceremony. I gave my inaugural lecture on the topic of Digital Engineering – Data, Simulation, and AI-Driven. I […]