// About Dr. Siegmar Haasis


  • Born 1964
  • Married, 4 Kids
  • Optimist with High Energy Level
  • Driven to Win Attitude
  • Heart and Brain
  • Trust and Confidence
  • Tool Maker vocational training
  • Mechanical Engineering and Computer Science Degree as well as PhD
  • 26 years International Digitization Experience with Daimler
  • Last 8 years CIO R&D Mercedes-Benz
  • >20 Countries Experience and Network
  • Business Domain Knowledge and Digitization Experience in R&D, Research, Production, Sales and Aftersales and IT
  • >20 Successful Big Transformation Projects
  • Know how in Digitization Strategy, Data and Software Development
  • >10 Years VDA Membership in Working Group Product Lifecycle Management (PLM) and since Last Year Chairmen of VDA WG Digitization in Development
  • Dozens of Keynotes, 5 Technical Books, >100 Publications and Articles, University Lectures
  • International Leadership experience


  • CIO R&D Mercedes-Benz (2013-2021) Boeblingen
    Process, Methods and Tools in global product development (VR/AR, CAD, CAE, CAM, PDM, BOM, EE, SW). Digital Operating Model, Digital Twin, E2E Digitalization, Data Driven Company
  • CIO Overseas & Greater China (2010-2013) – Singapore, Beijing
    IT Management Asia, Australia and South Africa. Marketing/Sales, Aftersales Financial Services, Asia Production Plants. Wholesale integration, Retail and Aftersales standardization & growth, CRM
  • Sen. Manager Engineering Methods & Tools (2004-2010) – Sindelfingen, UT
    CAD, CAM, VR/AR, design methods, CAD templates, Requirements Engineering, Product Specification and Testing
  • Sen. Manager Research (1999-2004) – Ulm & Berlin
    Digital Engineering & Knowledge Based Engineering. CAx Technologies, VR, Digital Factory, Product Data Management, Psychology in Engineering
  • Trainee and Manager Technology Dev. Plant Untertuerkheim (1995-1999)


  • Chairman VDA Working Group “Digitalization in Product Development
    since Jan 2021 – German Association of the Automotive Industry (VDA)
  • Member VDA Working Group “Product Lifecycle Management (PLM)”
    2013-2020 – German Association of the Automotive Industry (VDA) 999)
  • Chairman of Supervisory Board Daimler Protics GmbH
    2018-2021 – Data Driven Product Lifecycle Management
  • Member of Advisory Board Software-Zentrum Boeblingen/Sindelfingen
    2019-2021 – Technology Park and Software Development Center
  • Lecturer
    Virtual Engineering in Automotive Industry, University of Stuttgart (IAO)
    Principles of Intelligent Design, University of Esslingen
    Design for Manufacturing, University of Applied Science Esslingen
    Computer Integrated Manufacturing (CIM), University Esslingen
  • Keynotes & Publications
    Numerous Keynotes, Papers & Proceedings, 5 Technical Books
  • Awards & Patents
    DaimlerChrysler Research Award 2002, 3 Patents (Process Innovation)


Keynote Glimpse Videos 

IBM Think 2019, San Francisco

MB & Watson, San Francisco

Genius of Things, Munich

Linked Data Day, Darmstadt 2021

Prostep ivip, Push to Future, Stuttgart 2022

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