Go To Market SDV Speed

Speed-Speed-Speed, Shift Left Next Gen, Radical Simplification – Open To New Best Practice

Speed-Speed-Speed, Shift Left Next Gen, Radical Simplification Despite many critical voices, I am convinced that the German automotive industry continues to have a strong future – if we consistently Leverage Our Strengths while remaining Open To New Best Practice. Our industry has exceptional expertise: In-depth engineering know-how, quality that customers can experience firsthand, e.g. world-leading […]

Go To Market Value Gen.

2 Types of Projects: Haens‘chen or Hans – My Value Driven Go To Market Approach to adress C-Level Executives

Do you know my Story of Haens’chen (little Hans) and Hans? In the Digital Transformation of Tech Companies, Software and IT Firms, and Startups, I usually start with this story: You can initiate 2 types of projects – Haens‘chen or Hans projects. With Haens‘chen (small decision makers), you often succeed in convincing them with features […]